Can I read Perspectives on Corporate Citizenship on EtoBox?

Perspectives on Corporate Citizenship by Jörg Andriof; Malcolm McIntosh is a book available to read on EtoBox.

What is Perspectives on Corporate Citizenship about?

A number of disparate but interconnected forces such as deregulation and globalization, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism.In today's society successful companies will increasingly be those that recognize that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly. If in the past corporate social responsibility was simply seen as profitability plus compliance plus

Author

Jörg Andriof; Malcolm McIntosh

Publisher

Routledge

Published

2001

Language

EN

ISBN

9781874719397

Subjects

Management, Business, Economics