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What is Managing Distribution Channels about?

The document discusses distribution mix and managing channels. Distribution mix refers to the combination of decisions related to making products available to consumers, including channels of distribution and physical distribution. Channels of distribution are the paths products take from producer to final user, either industrial or consumer users. There are two types of distribution channels - direct and indirect. Direct distribution involves producers selling directly to consumers, while indirect distribu

Author

Ruben Hall

Language

EN