Can I read Label Writing and Planning : A Guide to Good Customer Communication on EtoBox?

Label Writing and Planning : A Guide to Good Customer Communication by Tony Holkham (auth.) is a nonfiction available to read on EtoBox.

What is Label Writing and Planning : A Guide to Good Customer Communication about?

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. Erscheinungsdatum: 17.09.2011

Who reads Label Writing and Planning : A Guide to Good Customer Communication?

Author

Tony Holkham (auth.)

Publisher

Springer US

Published

1996

Language

EN

ISBN

9781461312314

Category

nonfiction

Subjects

Science, Home & Lifestyle, Cooking