Can I read Urban Indian Consumer Segmentation 2010 on EtoBox?

Urban Indian Consumer Segmentation 2010 by JuxtConsult Pvt. Ltd. is a document available to read on EtoBox.

What is Urban Indian Consumer Segmentation 2010 about?

The document provides an overview of a study titled "Indian Urbanites 2010" that profiles urban Indian consumers using a socio-economic classification (SEC) segmentation. Some key points: - The study reclassifies SEC based on the highest education and occupation of all household members rather than just the chief wage earner. - It comprehensively profiles the reclassified 5 urban SEC groups based on demographics, psychographics, consumption habits using a large survey of over 37,000 urban households acro

Author

JuxtConsult Pvt. Ltd.

Language

EN