About this document
Tourism & Hospitality Marketing Course by Mwalimu Hachalu Faye is a document available to read on EtoBox.
This document outlines a marketing management course covering tourism and hospitality marketing. The course introduces concepts of marketing for the hospitality and tourism industries, discusses service characteristics and guest/buyer behavior, and covers developing a marketing mix. The course objectives are for students to understand marketing
- Author
- Mwalimu Hachalu Faye
- Language
- EN