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What is London Influencer Industry Study: Precarity about?

This thesis examines the London influencer industry from 2017 to 2022, focusing on the precarity and inequality faced by social media content creators due to platformisation. Through ethnographic methods, it reveals how certain creators gain visibility while others are systematically excluded, highlighting new forms of structural inequality that align with existing discriminations of race, class, gender, and sexuality. Ultimately, the research argues that the platformised creative worker experiences intensi

Author

cn20011023

Language

EN