About this document
Trust and AI in Smart Tourism Adoption by Shahriar Azizi is a document available to read on EtoBox.
This research investigates the factors influencing the adoption of AI-driven smart tourism technologies in the UAE, focusing on ethical AI practices, personalization, and trust dynamics. The study finds that ethical AI and personalization significantly impact tourist behavior, with trust dynamics mediating these relationships and perceived value moderating them. The findings highlight the importance of ethical considerations and user-centric design in enhancing tourism experiences and guiding technology dev
- Author
- Shahriar Azizi
- Language
- EN