Can I read Basic Typography : a Design Manual on EtoBox?

Basic Typography : a Design Manual by James Craig is a book available to read on EtoBox.

What is Basic Typography : a Design Manual about?

For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. <p><b>Basic Typography</b> explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.</p> <p>A comprehensive guide to the contemporary uses of type offers the help many designers and nondesigners are seeking concerning the current and creative use of type. </p>

Author

James Craig

Publisher

Watson-Guptill Publications, Incorporated

Published

1990

Language

EN

ISBN

9780823004515

Subjects

Technology, Photography, Arts