About this document
Factors Influencing Consumer Behavior by Florbert Caldito Cimatu is a document available to read on EtoBox.
Consumer behavior refers to how individuals select, purchase, and use goods and services. There are various internal and external factors that influence consumer purchasing decisions. These include cultural, social, personal, and psychological factors. The consumer decision making process involves problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Marketers analyze these influences to develop effective marketing strategies targeted towards diffe
- Author
- Florbert Caldito Cimatu
- Language
- EN