Can I read Strategic vs. Tactical Marketing Planning on EtoBox?

Strategic vs. Tactical Marketing Planning by Arvin Vicencio is a document available to read on EtoBox.

What is Strategic vs. Tactical Marketing Planning about?

The document discusses the differences between strategic marketing and marketing planning. Strategic marketing is about long term goals, the bigger picture, and capturing overall marketing goals. Marketing planning is about short term tactics, budgets, platforms and content to accomplish strategic goals.

Author

Arvin Vicencio

Language

EN