About this scholarly article

2011 IEEE International Symposium on Technology and Society (ISTAS) - Adoption of mobile advertising [empirical evidence from a developing country] by Wong, Chin Chin; Vaithilingam, Santha; Nair, Mahendhiran is a scholarly article available to read on EtoBox.

Author

Wong, Chin Chin; Vaithilingam, Santha; Nair, Mahendhiran

Publisher

IEEE

Published

2011

Language

EN