About this document
Bancassurance: Transforming Banking in India by sobha singh is a document available to read on EtoBox.
The document provides an introduction and overview of bancassurance. It defines bancassurance as the marketing and distribution of insurance products through bank branches. Bancassurance has grown with the integration of global financial markets and deregulation allowing banks to sell insurance. There is potential for bancassurance to grow in India due to the large banking network, untapped customer base, and need for banks to diversify revenue beyond traditional sources. However, bancassurance is still nas
- Author
- sobha singh
- Language
- EN