About this document
Nike by mmarikar27 is a document available to read on EtoBox.
Nike is a large global company that sells athletic footwear, apparel, and equipment. As the market and customer preferences change rapidly, Nike must implement effective change management to adapt. Some key challenges Nike faces include resistance to change from employees and ensuring changes are properly communicated, implemented, and sustained over time. Nike uses strategies like setting short-term goals and empowering employees to help lower stress during organizational changes.
- Author
- mmarikar27
- Language
- EN