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Impact of Self-Service Tech in Banking by Rasool Seelab is a document available to read on EtoBox.

This chapter concludes the study and provides recommendations. The main findings are that most consumers prefer interacting with customer service representatives rather than using self-service technologies, and that age and education level significantly impact technology usage. Key attributes influencing self-service adoption are reliability, convenience and suitability. The researcher recommends banks focus on improving these attributes to build customer trust and offer a suitable environment for technolog

Author

Rasool Seelab

Language

EN