Can I read The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups on EtoBox?

The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups by Lucas Sauberschwarz, Lysander Weiss is a nonfiction available to read on EtoBox.

What is The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups about?

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member

Who reads The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups?

Author

Lucas Sauberschwarz, Lysander Weiss

Publisher

Springer International Publishing : Imprint: Springer

Published

2022

Language

EN

ISBN

9783030791148

Category

nonfiction

Subjects

Business