About this document

Marketing Management Course Overview by nirakhan is a document available to read on EtoBox.

This document outlines the course objectives, units, content, and assessment for a Marketing Management course. The course aims to develop an understanding of basic marketing concepts, functions, and relevance for management. It covers key topics like the marketing mix, environment, segmentation, product decisions, pricing strategies, promotion tools, and distribution channels. Students will be assessed through an internal exam worth 40% and an external exam worth 60%. The exam will consist of 3 questions f

Author

nirakhan

Language

EN