Can I read Technology Brands in the Digital Economy on EtoBox?

Technology Brands in the Digital Economy by Wioleta Kucharska, Ewa Lechman is a nonfiction available to read on EtoBox.

What is Technology Brands in the Digital Economy about?

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input

Who reads Technology Brands in the Digital Economy?

Author

Wioleta Kucharska, Ewa Lechman

Publisher

Routledge

Published

2023

Language

EN

ISBN

9781003184638

Category

nonfiction

Subjects

Business, Marketing, Management