About this document
MGallery Memorable Moment Strategy by Tayza Htut is a document available to read on EtoBox.
- MGallery hotels were repositioned in 2010 from "Pleasurable Moment" to "Memorable Moment" to enhance uniqueness and differentiation from competitors. - The concept of a Memorable Moment is an original, creative experience that guests could not easily organize themselves and would be memorable and help the hotel stand out. It could be an internal or external activity related to the hotel. - Examples of Memorable Moments included heritage walking tours, gondola rides, visits to artisan workshops. Hotels
- Author
- Tayza Htut
- Language
- EN