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What is Services Marketing Course Overview about?

This 3-sentence summary provides the essential details about the Services Marketing course: The course is a 3-credit MBA course on Services Marketing that will examine concepts like service quality, customer satisfaction, and using service marketing as a strategic tool over 15 weeks of class meetings and assignments, including weekly readings, quizzes, a group project, and mid-term and final exams. The textbook is Services Marketing by Zeithaml et al. and the course will be taught by instructor Binish Tariq

Author

Ramsha Naeem

Language

EN