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What is Zhou Advertorials about?

This document describes a study that analyzes the emerging genre of "advertorials" using a genre analysis methodology. The study collected a corpus of 55 advertorials from magazines and newspapers. A sub-corpus of 12 samples underwent thorough linguistic analysis. The study aims to demonstrate that advertorials share generic and linguistic characteristics with advertisements more so than with news stories or editorials. The analysis uses Bhatia

Author

petr.hans

Language

EN