About this document
Sonance Marketing Strategy Overview by Alexa olivia is a document available to read on EtoBox.
The document summarizes a marketing case study for Sonance, a manufacturer of architectural speakers and outdoor audio systems. Sonance is at a turning point and must decide whether to recommit to high-end custom installers, introduce a new product line at either $750 or $2500 per unit, pursue the large construction market, or focus on retail consumers and support a new product called the iPort. A SWOT analysis and qualitative/quantitative evaluations of each alternative are provided to help Sonance make it
- Author
- Alexa olivia
- Language
- EN