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What is Cross-Cultural Strategies in Marketing about?

This document discusses cross-cultural issues in international marketing and negotiation. It begins by defining culture and explaining how cultural differences can impact business decisions. It then examines cross-cultural communication, noting important factors like greetings, time perception, and non-verbal cues vary widely. Next, it explores cross-cultural negotiation, emphasizing differences in goals, communication styles, and hierarchy across cultures. Finally, it recommends preparing, avoiding stereot

Author

akshay tapkir

Language

EN