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What is Adapti about?

The article discusses the fluid and unstable nature of organizational identity, arguing that it is not a fixed characteristic but rather adaptive and subject to change due to its interrelationship with organizational image. The authors propose that this instability is essential for organizations to adapt to complex and turbulent environments, challenging traditional views that identity is enduring. They emphasize the need for a deeper understanding of the dynamic interplay between identity and image in orga

Author

Antonio

Language

EN