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Glocalization Trends in Marketing Strategies by Simmonelle Dsouza is a document available to read on EtoBox.
What is Glocalization Trends in Marketing Strategies about?
This document provides an abstract for a paper about recent shifts in marketing trends, with a focus on the concept of glocalization. The author intends to explore the advantages of a glocalized marketing approach for businesses. Data will be collected from both primary and secondary sources to examine the marketing strategies and growth rates of the top three multinational companies after implementing a "go global, act local" strategy. The methodology will involve quantitative analysis of primary data coll
- Author
- Simmonelle Dsouza
- Language
- EN