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What is Barilla Supply Chain Management Case Study about?
Barilla SpA, the largest pasta manufacturer, faces supply chain inefficiencies due to demand variability and distributor order fluctuations, leading to high inventory costs and stockouts. To address these issues, logistics director Brando Vitali proposed a Just-In-Time Distribution (JITD) system, which encountered resistance from internal teams and distributors. Implementing JITD could transform Barilla
- Author
- Vijaya Teja
- Language
- EN