Can I read Marketing Research Solutions Manual on EtoBox?

Marketing Research Solutions Manual by angeline is a document available to read on EtoBox.

What is Marketing Research Solutions Manual about?

This document provides teaching notes for a chapter on secondary sources of marketing data from the textbook Marketing Research 12th Edition. The chapter objectives are outlined which focus on introducing students to various secondary data sources, their uses and limitations. Suggestions are provided for teaching the chapter, including focusing on the North American Industry Classification System (NAICS) which has replaced the old Standard Industrial Classification (SIC) system. An FAQ on NAICS is included

Author

angeline

Language

EN