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What is Marketing Management Concepts Explained about?

Chapter 13 covers marketing management, defining marketing as a management process focused on meeting consumer needs while considering the dynamic external environment. It discusses the evolution of marketing thought, the marketing concept, and the importance of market research, segmentation, and the marketing mix elements: product, pricing, place, and promotion. The chapter emphasizes the need for organizations to integrate their functions to achieve marketing objectives and adapt to changing market condit

Author

4432504

Language

EN