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What is Global Market Strategies Overview about?

This document discusses international strategy and creating value in global markets. It covers topics such as international diversification as a strategy, sources of national industry advantage, motivations and risks of expanding abroad, opposing strategic forces of cost reduction vs local adaptation, basic international strategies, and modes of foreign market entry. The key strategic choices are international, global, multidomestic, and transnational strategies, which differ in their emphasis on cost reduc

Author

ejay

Language

EN