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The Persuasive Efficacy of Advertising Appeals in Social Media Influencer Marketing by pirzahoor is a document available to read on EtoBox.

What is The Persuasive Efficacy of Advertising Appeals in Social Media Influencer Marketing about?

The study investigates the effectiveness of various advertising appeals used in social media influencer marketing, highlighting the need for empirical validation of these appeals across different product categories. It emphasizes that the suitability of advertising appeals, such as guilt, sensual, rational, and emotional, varies based on product context and cultural values. The findings suggest that marketers should tailor their strategies to maximize consumer engagement and response.

Author

pirzahoor

Language

EN