About this document
Impact of TV Political Ads on Voter Choice by Keilah Frances is a document available to read on EtoBox.
This document summarizes a study that examined the effects of political advertisements on television on the choices of presidential candidates among first-time voters at Liceo de Cagayan University. The study found that most respondents were exposed to political ads in the evening and sometimes watched them. The campaign platform component influenced voters the most, while campaign endorsers influenced them the least. Noynoy Aquino
- Author
- Keilah Frances
- Language
- EN