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Believing in Credibility Measures by shinklay is a document available to read on EtoBox.
What is Believing in Credibility Measures about?
The document reviews the evolution of credibility measures in media research from 1951 to 2018, highlighting the lack of consensus on its conceptualization and measurement. It identifies significant methodological shortcomings and proposes a dual-credibility model to better address the complexities of the contemporary media landscape. The authors emphasize the need for clearer definitions and measurement approaches to enhance future studies on credibility in communication research.
- Author
- shinklay
- Language
- EN