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What is CRM System Insights and Trends 2007 about?

This document discusses a study on customer relationship management (CRM) systems. Some key findings: - Over 67% of surveyed companies have implemented a core CRM system, with the top benefits being improved communications, forecasting, and reduced administrative burden. - However, addressing administrative tasks is not the main business objective for sales. Reducing costs and increasing revenues are higher priorities. - Additional applications beyond the core CRM system are often needed to fully address s

Author

Moktar Tall Man

Language

EN