About this document

GE by Adithya Prabu is a document available to read on EtoBox.

General Electric is disrupting itself through a strategy called reverse innovation, where it develops low-cost products for emerging markets and brings them to wealthy markets. This strategy requires decentralizing decision making away from headquarters to focus on local needs. GE sees reverse innovation as necessary for future growth and to challenge its assumptions that products for developing countries cannot succeed elsewhere. It is establishing local growth teams empowered to create offerings from the

Author

Adithya Prabu

Language

EN