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The entrepreneurs secured a pitch meeting with a major Australian bank despite not having any clients yet for their new marketing business. They had 18 hours to convert their "exhausted, disheveled office" into something that could support their claims of having a "state of the art" operation. In a plan dubbed "Operation Hollywood Set," they borrowed furniture, plants, paintings, and hired temporary staff to create the illusion of a thriving business and landed the large bank as a client. They were eventual

Author

Fashion Fall

Language

EN