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About this Business, Management and Accounting article
Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning by Tang, Yangyi (Eric); Tsang, Alex S.L. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Tang, Yangyi (Eric); Tsang, Alex S.L.
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0148-2963)
- Published
- 2020
- Field
- Business, Management and Accounting (Social Sciences)