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Can I read Change-Management – Teil 2 on EtoBox?

Change-Management – Teil 2 by Ralf T. Kreutzer is a Business, Management and Accounting article available to read on EtoBox.

What is Change-Management – Teil 2 about?

Die Notwendigkeit zu einer digitalen Transformation stellt sich für jedes Unternehmen – allerdings in unterschiedlicher Intensität. Um den für diese Transformation notwendigen Change-Prozess erfolgreich zu gestalten, bedarf es eines profunden Wissens des Change-Managements. Die wichtigsten Erfolgsfaktoren und weiteres Handwerkszeug werden hier beschrieben. The necessity of a digital transformation exists for every company – only the intensity differs. In order to manage the tranformation successfully a profound knowledge of change management is needed. The key success factors and addtional tools for this process are presented here. Keywords: unfreezing, ressourcen, refreezing, digitale strategie, change prozess

Who reads Change-Management – Teil 2?

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Ralf T. Kreutzer
Publisher
Duncker & Humblot GmbH
Published
2016
Language
DE
Field
Business, Management and Accounting (Social Sciences)

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