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GST by Prakarsh Aren is a document available to read on EtoBox.

What is GST about?

The document discusses a case study about GST Inc. evaluating investing in analytical CRM solutions using their existing enterprise data warehouse to improve marketing programs and customer retention to drive revenue growth. Robert Davis from Teradata proposes a business discovery to evaluate the potential ROI of analytical CRM. The context discusses the struggling telecommunications industry and need for customer-centric strategies to survive.

Author

Prakarsh Aren

Language

EN