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Jollibee by Acunia Capital is a document available to read on EtoBox.

What is Jollibee about?

The document discusses a study on the effects of a major Philippine business, Jollibee Foods Corp, adopting a green marketing strategy. It summarizes that Jollibee transitioned to more eco-friendly packaging in 2011, increasing costs significantly that year as expected. However, Jollibee was still able to sustain its growth due to factors like its popularity and customers supporting its environmental efforts. The strategy also had some disadvantages like higher costs and less convenience. Overall, the docum

Author

Acunia Capital

Language

EN