Can I read Marketing Management for Non-marketing Managers : Improving Returns on Marketing Investments on EtoBox?
Marketing Management for Non-marketing Managers : Improving Returns on Marketing Investments by Heather L Fitzpatrick Sturgill is a nonfiction available to read on EtoBox.
What is Marketing Management for Non-marketing Managers : Improving Returns on Marketing Investments about?
La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns."
Who reads Marketing Management for Non-marketing Managers : Improving Returns on Marketing Investments?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Heather L Fitzpatrick Sturgill
- Publisher
- Wiley & Sons, Limited, John
- Published
- 2017
- Language
- EN
- ISBN
- 9781937352677
- Category
- nonfiction
- Subjects
- Business, Management, Marketing
- Updated
- 2026-03-24