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Conspicuous Consumption in Sustainable Fashion by L Hanson is a document available to read on EtoBox.
This study investigates how conspicuous consumption motives, environmental concern, perceived consumer effectiveness, trust in sustainable clothing brands, and perceived greenwashing influence the purchase of sustainable clothing among Australian consumers. The findings indicate that while most factors positively affect purchase intentions, perceived greenwashing negatively impacts them. Additionally, perceived consumer effectiveness enhances the relationship between conspicuous consumption motives and purc
- Author
- L Hanson
- Language
- EN