About this document
Market Research for Airline and Samsung by Naji Dhanish is a document available to read on EtoBox.
The HiFlyer Airline company conducted research to inform changes to their aircraft interior layout by distributing questionnaires to passengers on short flights of less than one hour during the busy holiday travel periods of mid-December. The questionnaires took 20 minutes to complete and asked about issues beyond just the new seating arrangement. While the research provided some useful insights, it had limitations because it focused on short holiday flights rather than longer business trips as intended, an
- Author
- Naji Dhanish
- Language
- EN