About this document
Evaluating Samir Singh by Shubham Khandelwal is a document available to read on EtoBox.
Samir Singh took over as VP of Lifebuoy soap and helped increase sales by 17% and profits by 22% annually over 3 years by implementing rural outreach campaigns, partnering with state governments, and initiating school handwashing programs to improve health and hygiene habits despite uneven past performance and competitive pressures. As regional manager, Sitapati would have to weigh the costs and promotional benefits of each program against their ability to drive sustainable behavior change at scale.
- Author
- Shubham Khandelwal
- Language
- EN