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Articulo para Lectura IM by David Garcia is a document available to read on EtoBox.
What is Articulo para Lectura IM about?
The document discusses the evolving landscape of market research, emphasizing the shift towards co-creation and participatory approaches in innovation and customer relationship management. Traditional methods are becoming inadequate as companies increasingly involve customers in the development process, necessitating new research methodologies like Action Research. The authors illustrate this with a case study of Wage.com, highlighting the need for market researchers to adapt to collaborative environments t
- Author
- David Garcia
- Language
- EN