Can I read The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s on EtoBox?

The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s by Ellen Gruber Garvey is a nonfiction available to read on EtoBox.

What is The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s about?

How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorer readerships, scrapbooks, medical articles, paper dolls, chromolithographed trade cards, and contest rules. She tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. As magazines became dependant on advertising rather than sales for their revenues, women's magazines led the way in making consumers of readers through the interplay of fiction, editorials, and advertising. General magazines, too, saw little conflict between these different interests. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine s

Who reads The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s?

Author

Ellen Gruber Garvey

Publisher

IRL Press at Oxford University Press

Published

1996

Language

EN

ISBN

9781423759379

Category

nonfiction

Subjects

Short Stories, History, Literary Criticism

Rating

3.83 / 5 (11 ratings)

Updated

2026-03-14