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Can I read How to Win Customers in the Digital World : Total Action or Fatal Inaction on EtoBox?

How to Win Customers in the Digital World : Total Action or Fatal Inaction by Prof. Dr. Peter Vervest, Al Dunn (auth.) is a business book available to read on EtoBox.

What is How to Win Customers in the Digital World : Total Action or Fatal Inaction about?

Every organisation must strive for Total Action. Winning the customer in today's highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this. The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi sations. M

Who reads How to Win Customers in the Digital World : Total Action or Fatal Inaction?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Prof. Dr. Peter Vervest, Al Dunn (auth.)
Publisher
Springer-Verlag Berlin Heidelberg
Published
2000
Language
EN
ISBN
9783540665755
Category
business
Subjects
Business, Marketing, Computer Science
Updated
2026-03-25

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