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Unpacking Social Marketing Ethics and Techniques by saiagocarolina is a document available to read on EtoBox.

What is Unpacking Social Marketing Ethics and Techniques about?

This paper critiques the traditional definitions and practices of social marketing, advocating for a broader understanding that includes implicit behavior change techniques and ethical considerations. The authors pose seven questions to stimulate debate on the balance between individual wants and societal needs, the nature of exchange, and the implications of using non-voluntary behavior change methods. They call for an inclusive dialogue within the field to develop ethical guidelines that can accommodate d

Author

saiagocarolina

Language

EN