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Color Bias in Pakistani Movie Posters by Asim Rasa is a document available to read on EtoBox.

What is Color Bias in Pakistani Movie Posters about?

This study investigates the color-biased ideologies reflected in the selection of actors for Pakistani movie posters. It aims to analyze the meanings and marketing strategies used by film producers through the evaluation of multimodal discourse. The research focuses on the interaction between movie posters and the audience in this context.

Author

Asim Rasa

Language

EN