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What is IMC Strategies of Yogyakarta about?

This document summarizes a student thesis on the integrated marketing communication strategies used by two private radio stations in Yogyakarta, Indonesia, Radio Swaragama FM and Radio Geronimo FM, to obtain advertisers from businesses. The thesis analyzes the marketing communication activities the two stations employ based on the business-to-business concept to attract corporate clients. It finds that both stations have clear identities that appeal to young listeners and businesses. Radio Swaragama FM uses

Author

Maulidina Atikah Rachmawati

Language

EN