About this document

Cong Caphe by Thuan Truong is a document available to read on EtoBox.

Cong Caphe first opened an outlet in South Korea in 2018 and has since expanded to over 5 locations. It received a warm welcome from both Vietnamese people living in South Korea and local residents. To successfully enter the South Korean market, Cong Caphe conducted thorough market research. Some advantages that enabled its success included similar coffee cultures between Vietnam and South Korea, competitive pricing compared to local drinks, and high demand among South Koreans for Vietnamese flavors after t

Author

Thuan Truong

Language

EN