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Microcelebrity and Emotional Labour on Instagram by FernandaPiresGurgel is a document available to read on EtoBox.

This doctoral thesis explores how emotional labor is involved in creating personal brands on Instagram for both microcelebrities and regular users. It analyzes self-branding practices like creating sexualized content and body modifications. Through interviews and surveys with over 500 regular users and microcelebrities who have followings over 30,000, the research identifies a range of emotionally laborious processes in performing branded personas on social media. These include managing tensions between onl

Author

FernandaPiresGurgel

Language

EN